Girl Skateboard
The sport of skateboarding has been enjoyed by many different individuals throughout its history since the 1940s or 1950s, as the case is presently disputed. The sport is predominantly enjoyed by men under the age of 18, and as such there is an incredibly select niche market for the female of girl skateboard. This skateboard has some feminine qualities, like color and style, but by and large shies away from the glamour and nail painting that you could find in area codes like 90210. Girls generally are just as ruthless and competitive on the board as guys, although there are far fewer sponsored professional girls in the higher echelons of the sport.
Girl skateboard is also a skateboarding company based out of Torrance, California. Girl has chosen the logo that is simple and everywhere that is also the symbol you will see on the outside of any generic girls bathroom, the white outline of a girl in a dress. This west coast company has fully embraced the multiplicity of options available to them through the potential market of horizontal integration. Vertical integration, being already achieved in the Royal trucks company, and their chocolate line of skateboards, Girl moved on to dominate other forms of the pop culture surrounding girl skateboard and girl skateboarding. The company has moved into clothing like, hats, shirts, hoodies, trousers, belts, and accessories like wallets, skateboard wheels and bearings. Generally speaking, they have, similar to other clothing or skateboarding companies, come to represent the entire culture through the medium of artistic expression in clothing and accessories.